Email: Using a blog to get Relevance and Frequency (VIDEO)
It’s not easy to find search marketing firms that get conversion, the part of the search marketing process that puts money in your pocket.
Globe Runner SEO is one of those firms that gets conversion. Notice the questions they ask and the focus they have on conversion in this brief interview.
Here we dive into the kind of conversion strategy you need if you have a considered (long) sales cycle or a high-repeat business: relevant, frequenty, easy email.
Pardon my loopiness. I had just finished presenting to the amazing DFWSEM group. Check them out.
Join The Conversion Scientist by Email to see how it is done.
DFWSEM-Packed house for “The Chemistry of Landing Pages”
Photo courtesy @SarahBoswell
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Using AI to Chat with your Online Business - July 10, 2026
- Your Ads Are Making Promises Your Landing Page Experience Doesn’t Keep - July 1, 2026
- Using AI to Generate Copy that Converts - June 15, 2026
Relevance and frequency sound good. I also like gracious and tenacious.