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Email: Using a blog to get Relevance and Frequency (VIDEO)

Conversion Marketing Strategy

It’s not easy to find search marketing firms that get conversion, the part of the search marketing process that puts money in your pocket.
Globe Runner SEO is one of those firms that gets conversion. Notice the questions they ask and the focus they have on conversion in this brief interview.
Here we dive into the kind of conversion strategy you need if you have a considered (long) sales cycle or a high-repeat business: relevant, frequenty, easy email.

Pardon my loopiness. I had just finished presenting to the amazing DFWSEM group. Check them out.
Join The Conversion Scientist by Email to see how it is done.
 
TheCrowd(by @SarahBoswell
DFWSEM-Packed house for “The Chemistry of Landing Pages”
Photo courtesy @SarahBoswell

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
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August 12, 2011/by Brian Massey
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1 reply
  1. tron jordheim
    tron jordheim says:
    August 16, 2011 at 2:35 am

    Relevance and frequency sound good. I also like gracious and tenacious.

Comments are closed.

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