What is Your Website’s Conversion Signature? [Audio]

Understanding the signature of your Web site is key to Conversion Science.

How are you using your website to get more leads and customers? What is your website’s conversion signature? Find out.

Listen to Brian Massey, the Conversion Scientist joins host Jay Ehret to discuss how you use your website to get more leads and customers. He will describe the five primary website patterns and prescribe a conversion strategy for each.

When a Conversion Scientist looks at a Web site, we don’t look at it the same way a designer does. We see see things like click streams, beacons, brick walls and second chances.

Back in 2007, I defined five conversion “patterns” or “signatures” for Web sites, that has stood the test of time. Knowing which conversion signature your website matches tells you where to put your focus to increase leads, sales or both.

If your site isn’t delivering leads and sales for your business, then you may think your site is something different from what your prospects expect it to be.

I can help you identify your conversion signature thanks to Jay Ehret over at Power to the Small Business podcast.

Jay runs a great podcast and backs it up with a show notes that really compliment the audio content he produces. You won’t be surprised that he’s an ex-radio DJ when you listen.

Download | Subscribe to The Conversion Scientist Podcast

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
• Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
• A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025