I’ve got some eye-candy and ear-hums for those of you who hate reading. My tour of Europe (Frankfurt, Germany to Stockholm, Sweden) yielded a variety of media.
Our brains are good at ignoring the typical so that we don’t miss the life-threatening: Wind on the grass vs. the steps of a predator.
Lab Coats Were All the Rage
My fantastic hosts, André Morys and John Ekman easily earned their Conversion Scences lab coats for exemplary work in progressing the science of conversion. Co-speaker Natalie Nahai (the WebPschologist) found the 1200 thread count thermal weave to be warming on a cool Stockholm night.
An Audio Preview
Live the Full Presentation as if you were THERE
Follow along with the slides.
Latest posts by Brian Massey (see all)
- How to AB Test Copy to Increase Your Conversion Rate - September 11, 2019
- Hard Questions to Ask Your Agency with Lance Loveday - August 21, 2019
- Why Marketers Struggle and What to Do About It - August 14, 2019