We Are Now in Control of Your Eyes [AUDIO]

I did a little experiment using images and copy in my Marketing Land column Take Control of Your Visitors’ Eyes. Instead of using my superior powers of page design to highlight an important piece of information, I used them to hide that information.

When looking at web and landing page copy, I often find the important information buried, or designed in such a way as to look unimportant.

Value propositions, phone numbers, guarantees, and special offers are some of the things that are important to visitors, but don’t look important.

Images, captions and more

Read the column or listen to the podcast to find out how I obscured an important fact, and how I highlighted another, less relevant fact using:

• Images
• Captions
• Copy
• Headlines
• Bulleted Lists
• Links
• Pull Quotes

It’s a show and tell column, Take Control of Your Visitors’ Eyes.

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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management

Latest posts by Brian Massey (see all)

• A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
• Creating a Landing Page that Converts: 6 Essential Elements [Infographic] - December 4, 2024
• Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024