I did a little experiment using images and copy in my Marketing Land column Take Control of Your Visitors’ Eyes. Instead of using my superior powers of page design to highlight an important piece of information, I used them to hide that information.
I purposefully did some things you may be doing accidentally, to the detriment of your site and your visitors.
When looking at web and landing page copy, I often find the important information buried, or designed in such a way as to look unimportant.
Value propositions, phone numbers, guarantees, and special offers are some of the things that are important to visitors, but don’t look important.
Images, captions and more
Read the column or listen to the podcast to find out how I obscured an important fact, and how I highlighted another, less relevant fact using:
- Bulleted Lists
- Pull Quotes
It’s a show and tell column, Take Control of Your Visitors’ Eyes.
- We A/B Tested a Web Form Against a Quiz. Here is what we learned. - July 20, 2023
- How to Compare Data When You Move from Google Analytics to GA4 - April 7, 2023
- CRO and SEO Working Together with Jason Fisher - November 17, 2022