It’s 130 words long, and can build your practice or get you more interviews
Email is the biggest social network on the planet. Even 80-year-olds have been on email long before giving Facebook a try. Because of this, it is the most effective tool for building a network that will connect you with the people that can give you work — whether you are a freelancer or a The Market for Me Book Blog.
The problem is that email is a very personal medium. If we send unsolicited email, we feel we’re invading someone’s personal space. After all, we’ve all had spammers invade our space.
The Magic Email
The Magic Email gives you polite, respectful access to your email network. It contains the following components:
- It is specific about it’s purpose: to get permission to contact someone by email
- It states exactly what the recipient can expect from future emails
- It states specifically how the recipient can help
- It offers to reciprocate, making you a resource for them
- It tells the recipient how to remove themselves from your list
As a bonus, it should offer something of value; a link to something of broad interest.
The Magic Email creates an email network that has given you permission to contact them. It is through these contacts that you will win more freelance opportunities, and have your resume and cover letter delivered directly to hiring managers.
The Details of the Strategy
If you want to turn email into a work-generating network, listen to my presentation at Freelance Austin. Furthermore, Austin-based CardboardResume.com™ has sponsored a free copy of my book The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network.