Getting Past the Bouncers in our Brains- Chinwag Psych Conference Presentation
I have to admit, I was a little more nervous than usual presenting in front of an audience of psychologist-marketers.
You’ll see what I mean in the video.
Why would a Conversion Scientist be invited to speak at a Psych conference? Because our testing is designed to tell us things about your visitors that they cannot even explain themselves. This is why split testing is such a valuable tool. Visitors tell us what they prefer by how they act.
One thing testing has taught us is that there are bouncers in the human brain, and these bouncers must be dealt with before our messages will be processed and acted upon.
It’s just 20 minutes or so.
Hat tip to Roy H. Williams and the Wizard Academy for introducing me to the research I present here.
References
Thinking, Fast and Slow by Daniel Kahneman
Albert Mehrabian on Amazon
21 Quick and Easy CRO Copywriting Hacks
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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This was the standout talk of the show for me – though I did have to leave before the end of the day so that may be doing others a disservice. Was great to meet you. Did you get my email by the way?
Mark, it was all downhill after my presentation… NOT. Thanks for the kind words.
And, no, I didn’t get your email…