The Strongest Online Persuader You’ll Ever Encounter: Yourself
The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.
Dr. Aaron Balick maps out how our overburdened Ego does it’s best “while being goaded on by the Id and being told off by the Superego.”
Dr. Balick knows how to help us relate to these kind of issues in his latest article.
Read Aaron Balick’s article in its entirety here.
Why The New Google Search Ads Design Is a Subtle Work of Genius
If you didn’t know, Google has redesigned their search results pages recently. The change is primarily to the portion of the page that contains “sponsored content”, or ads.
The eye-tracking images provided by the folks at EyeQuant are telling.
The pages now drive more attention to the ads, taking attention away from the free results. Ironically, it also makes the ads more evident, with a bright icon beside each.
EyeQuant calls this “a Subtle Work of Genius”. What do you think?
Read this article in its entirety here.
11 A/B Split Testing Mistakes I See Businesses Make All The Time
Peep Laja has put into one blog post most of the hard lessons we’ve learned over the years of testing here in the Conversion Lab. Peep doesn’t mince words (“There is no best color”).
Don’t let all of this scare you. It’s better to try and learn from your mistakes than to not make any mistakes at all. Test away!
Read Peep Laja’s article in its entirety here.
Are you a CRO Junkie? It Could Ruin Your Split Tests
Do you get a shot of adrenaline every time you see an uptick in conversions? We do. However, we often find our early excitement tempered when a test turns out to be inconclusive.
It can be hard to announce to a customer that you didn’t find a winner. In fact, it’s a discipline here.
Find out what you can do to keep from getting addicted to good test results.
Read Stephen Da Cambra’s article in its entirety here.
Want to get Brian’s For Further Study posts delivered right to your inbox?
Click HERE to sign up.