What’s on the Conversion Scientist’s reading list these days?

Business Insider: 20 Cognitive Biases that Screw Up Your Decisions

If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”.
It is bad news to rely on best practices that are unsupported by data or testing. This article gives you 20 reasons why.
This article is so interesting that it’s no surprise I decided to cover this topic on my most recent column for MarketingLand.
Read more.

LiftPoint Consulting: Data Scientists’ Critical Role in Marketing Today

The conclusion of this article says it best by stating “The days of Marketing as a ‘Creatives Only’ fraternity are over”.
Data Scientists are the left-brained necessity to every marketing department, but since that realization is so new, you might not be able to recognize a good one. They’re a rare breed, after all. There are four skill-sets they have that you need.
Read more.
[sitepromo]

Econsultancy: Is Booking.com the Most Persuasive Website in the World?

This case study examining Booking.com reminded me a lot of my presentation on the Chemistry of the Landing Page where I talk about the different elements that make a landing page a success and also our post on impulse buying where we talk about how to reduce risk so that customers will feel comfortable spending money on your website.
Booking.com’s website is a great inspiration for formulating hypotheses that you can test.
Read more.
What are your suggestions for articles we should read For Further Study?

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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