The CRO + SEM Agency: Challenges and Opportunities
Will CRO agencies adopt SEM, or will SEM agencies integrate CRO?
The perfect storm of online business, the peanut butter and jelly, the gin and tonic, the Abbot and Costello will be SEM and CRO. The reason is that the conversion rate of any business is calculated by dividing transactions (leads, sales or calls) by the number of visitors overall. Those businesses with the highest conversion rates enjoy both targeted, qualified visitors and optimized websites.
High converting sites optimize both sides of the equation.
There is no better source of qualified traffic than that brought through search engine marketing (SEM).
Both organic and paid search traffic represents visitors who have expressed a certain intent. If you can deliver an on-site experience to match that intent, you will gain customers at a lower and lower acquisition cost.
What kind of agency is going to deliver this one-two punch? Will a CRO agency adopt the search marketing services and bring them to market or will a search agency adopt full-stack website optimization practices?
Brian Massey of Conversion Sciences and Jim McKinley of 360Partners will debate this question in their free Webinar on September 17th The CRO + SEM Agency: Challenges and Opportunities.
The conversation will begin with violent agreement on the importance of bringing these two practices together. We will examine the trends in search marketing and website optimization.
Then things will get interesting. These two industry veterans will tackle some of the harder questions.
- Do these need to be under one roof, or can agencies partner to deliver a complete package? Why or why not?
- How would search agencies have to change their business models? How would a CRO company have to change?
- Why do so few agencies claim to do both?
- For those agencies that offer both, are they really providing the double-digit conversion rates that the combination promises?
Watch the webinar on-demand.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
- Confirmation Bias: What It Is and How It’s Hurting Your Website Conversions - August 20, 2024
- The Conversion Optimization Process for High Converting Websites - August 20, 2024
- Two Guys on Your Website: The Surprising Link Between CRO and SEO - June 27, 2024
Hey Guys I couldn’t make the webinar in the end, have you shared the replay yet, I was really keen to see it.
Dan, you should have gotten an email with the replay link. Here it is.
https://attendee.gotowebinar.com/recording/3948713861511905282
You’ll want to skip several minutes of silence at the beginning.
We’ll be adding an edited version to the site soon.
Legend Brian thanks so much!!!!
Hey guys I got three quarters the way through this and was loving it…but now it has been removed from the line you shared, haven’t seen an email with a new link yet..is it me..its me isn’t it :-)
Thanks in advance
Dan
Try this: https://attendee.gotowebinar.com/recording/6277003400692457218
Here you go. https://attendee.gotowebinar.com/recording/6277003400692457218