Communicate More Creatively with Analytics
People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing.
Nothing could be further from the truth.
I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have some data that says risky might work, we have a methodology through which we can confirm it’s effectiveness with a high level of confidence.
We backstop our creative with data, and this gives us a freedom that few designers and writers have.
In my new column Enhance Your Creativity Through Analytics I show you how we find data to backup or disavow our creative efforts.
Listen here or read it online.
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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Great podcast Brian. Creativity is certainly something that we need to make sure we hold onto when it comes to marketing!
There are more creative ideas in the world than data to support their success.