People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing.

Nothing could be further from the truth.

I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have some data that says risky might work, we have a methodology through which we can confirm it’s effectiveness with a high level of confidence.

We backstop our creative with data, and this gives us a freedom that few designers and writers have.

In my new column Enhance Your Creativity Through Analytics I show you how we find data to backup or disavow our creative efforts.

Listen here or read it online.


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

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21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The power of Three

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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