Every week I share with you the articles and posts from the world of online sales conversion that educate and inspire me. It is offered to you for further study.

How To Build a High Converting Landing Page: Rules, Process and Critique – ConversionXL

Nov 18, 2011 12:02 am
Here’s a good check list for designing a landing page.
Tags: landing page landing pages
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Email marketing frequency and cadence defined | DMA Email Marketing Council Blog

Nov 15, 2011 09:54 pm
@tawatson This is a smart way to look at email frequency, or cadence by comparing it to a British telephone ring. I especially like having a “maximum time between emails.”
Tags: email frequency email marketing
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PubCon: Social Media Conversion Optimization with Brian Massey | Search Engine Journal

Nov 15, 2011 02:35 pm
This is a nice summary of my @PubCon Masters Group Training. You can watch the free 14 minute video of my PubCon “Social Moonshine” presentation at http://conversci.com/vuh8
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A New Way to Create Urgency and Social Proof on Product Pages « Get Elastic Ecommerce Blog

Nov 13, 2011 10:43 pm
While this article focuses on urgency and social proof, take a look at the way this Ruby Lane product page is designed.

  1. Price is prominently displayed
  2. Add to Cart button is high on the page
  3. Shipping is handled before entering checkout
  4. The product description is near the hero shot (and well written)
  5. Several high-quality photos are provided.

All are above the fold or close to it. Are you working this hard to help your visitors buy?
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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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