Research: Websites That Follow Convention are More Trustworthy, Convert Higher
What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site.
Here are some highlights.
An 11-minute Summary of Webpreep’s Research on the Web
1:43-People trust more attractive websites.
2:21-Attractive websites are those that follow conventions.
3:05-Biggest source of frustration? Ability to find relevant information.
3:31-Website owners must increase the relevance of their information.
5:00-The best way to retain customers is to provide relevant information.
Why Relevancy is dropping across the Internet.
6:10-How an Internet store is different from a physical store.
8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook.
9:30-Satisfaction is what it is all about, affecting conversion and referral behavior.
10:00-Clam chowder
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
- Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
- How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
- Using AI to Chat with your Online Business - July 10, 2026
I think the most impactful takeaway from me is the information about how import common design patterns are for websites. This will change my approach going forward.
My friend Theresa Neill put it best: “Be conventional with your design. Be innovative with your content.”