What makes people trust your Website more? As you know building trust with your visitors is critical to maximizing conversion. Here is some research that helps us to understand what makes visitors trust our site.
Here are some highlights.

An 11-minute Summary of Webpreep’s Research on the Web

1:43-People trust more attractive websites.
2:21-Attractive websites are those that follow conventions.
3:05-Biggest source of frustration? Ability to find relevant information.
3:31-Website owners must increase the relevance of their information.
5:00-The best way to retain customers is to provide relevant information.
Why Relevancy is dropping across the Internet.
6:10-How an Internet store is different from a physical store.
8:02-People who are on Facebook are more likely to recommend companies that they see on Facebook.
9:30-Satisfaction is what it is all about, affecting conversion and referral behavior.
10:00-Clam chowder

The following two tabs change content below.

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
4 replies

Trackbacks & Pingbacks

  1. […] Research: Websites That Follow Convention are More Trustworthy, Convert Higher – building trust is a key element in increasing website conversions. This video puts forth the argument that sometimes the best way to build trust us to think INSIDE the box. […]

  2. […] Research: Websites That Follow Convention are More Trustworthy, Convert Higher—how to increase your credibility so you and your products are more trusted […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *