Conversion Killers Exposed [INFOGRAPH]
There is a lot of ugly in this infograph, ugly truths about conversion killers.
What is it that is keeping your visitors from converting into buyers? Why are your shopping carts empty and left circling in the wind?
You might be shocked at some of the statistics that CWCS discovered while creating their awesome infograph.
Did you know?
- 57% of customers will abandoned your website if it takes more than 3 seconds to load. Let’s face it, people are bound and determined to eventually run their lives at the speed of light. 3 seconds might as well be 22 minutes.
- 26% of your visitors will leave your site if they are being forced to register. Surprised? For as public and outgoing as the world is (selfies, check-ins, and so on), people still do not like to share personal information with complete strangers – until their trust is earned.
For more incredibly insightful information and useful stats, please enjoy this killer infograph by CWCS.
The conversion rate for your site is the number of conversions divided by visitors. Quality traffic is half of the equation (the bottom half). No matter how well optimized a site is, if the traffic isn’t qualified, conversion rates will fail. Small changes in your conversion rate can mean big changes in your revenue.
For more information, check out “How to Budget for Conversion Rate Optimization” and then Give the calculator a try.
Fantastic infographic! Many thanks for sharing.
I thought this infographic did a great job of identifying the key abandonment issues ecommerce sites face.
Interesting article! Here is something interesting too: Target Corp. ready to rebound as sales, traffic increase, http://bit.ly/1kgZ2sG
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I like the infograph. In particular, your point regarding poorly optimized mobile sites was informative.
The trend is that every site needs to be mobile optimized.
Web sites in the next few years will need to cater to mobile users but
whether it will predominate or not will be dependent upon the functions
and features of the web site and their target audience.
For instance, businesses that are highly regulated such as the financial and
health care industries require superbly secure infrastructure. Most
mobile applications or web sites cannot equal the functions and features
of a more conventional web site.
For many industries, I think we’ll be designing the mobile site first, and then porting the information to the desktop. The simpler mobile experience can often make the destop experience more direct and effective.
To your point, regulated industries is probably not one of them.
Thanks for the comment.
Thanks for the tips. Very helpful!
Thanks for letting us know you liked it.
Nice summary of factors preventing success full checkouts.
But I am more interested in additional positive actions one can take to improve convertions. Surprised I do not see “providing additional incentive” to visitors as one of the things on contributing list.
I talk a bit more about shopping cart conversion here: http://conversionscientist.com/case-studies/many-steps-online-checkout-case-study/
Be careful when adding sweeteners to the deal. Adding more choice can increase friction. However, never surprise with additional costs.