Team, tech, process and scale: these are the primary components shared by Tania Shershin of Homeaway at the Which Test Won Live Event in Austin, Texas.
We captured the high-points of her presentation live in this instagraph infographic.
If you want to create a culture of testing in your organization, here is a roadmap to success.
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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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Thanks for sharing this Brian, it is very interesting and I am sure that it will prove to be valuable.
Thanks, Kostas.