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Success in a World of Influencers (INFOGRAPH)

Conversion Marketing Strategy

I had the honor of presenting at the University of Texas McCombs School of Business Conference and Alumni Reunion along side some smart people.

These included Sam Decker, recently of Bazaarvoice, who gave the attendees three tips on how to succeed in a world of influencers.

Here is the infograph of his presentation captured with instagraph technology.

Sam Decker Success Influencer World Part 1

Sam Decker Success Influencer World Part 2

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
  • 333SHARES
December 14, 2010/by Brian Massey
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Latest Articles

  • CRO vs. AI. Who Wins? Images of Sahil Patel and Brian Massey Conversion Sciences LLC
    Your Traffic Fell 30 Percent. Your Targets Did Not.September 3, 2026 - 10:36 am
  • "The visitors that are eating your conversion rate" with bugs attacking the words "your conversion rate" Conversion Sciendes
    How to Filter Bot Traffic in Google Analytics With Ask AdvisorAugust 20, 2026 - 11:16 am
  • Brian Massey in a lab coat and a data monster in the background. The caption says "Talk to your analytics" Conversion Sciences LLC
    Using AI to Chat with your Online BusinessJuly 10, 2026 - 2:31 pm

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