The basic Conversion Rate equation is online sales or leads divided by traffic.
When you get a lot of bad traffic, your conversion rate drops, as would be expected. However, if you get traffic that is well qualified, you generate more sales, more leads for less effort.
Search engine optimization (SEO) is the process of telling the search engines what your Web site is about, so that people who are looking for things you offer find you (and everyone else goes somewhere else). There are few online marketing strategies that deliver such highly qualified traffic over long periods of time with no advertising buy.
Carolyn Shelby took PubCon Masters Training attendees through the basics of SEO. She is one of the most respected speakers at PubCon, and if you get a chance to see her, I strongly recommend you sit in. She is the source for Chicago SEO.
Here are my notes from her presentation captured using Instagraph Infograph technology.
SEO 101-Carolyn Shelby at PubCon 1 of 3
SEO 101-Carolyn Shelby at PubCon 2 of 3
SEO 101-Carolyn Shelby at PubCon 3 of 3

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
3 replies
  1. Zachari rayenz
    Zachari rayenz says:

    SEO 101 doesn’ Algorithm,it programs t, or it needs the knowledge where taxonomy makes special,but the investigation engine how works, because basic understanding,this it is, you’ It communicates requires of the best kind where it arrives, Because there are contents which are good to your web site your SEO  which is done and. This traffic is pulled up when the people find SERPS.
    search engine optimization services

    Reply

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  1. […] out some link love to Brian Massey’s Conversion Scientist, where he draws up (literally) how quality traffic means quality leads. Who’d a thunk it?It’s good for people like me who’d rather see than […]

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