Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts.


  1. Get Real

  3. Look at the Big Picture

  5. Triangulate and Iterate

I captured this instagraph at Conversion Conference West 2012.
Designing from Inside Your Users Head-Conversion Conference West 2012

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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