ConversionCast: Spinscape.com Site as a Service

If you are building a site as a service website, you have some important advantages when converting visitors to subscribers.

ConversionCast: Spinscape.com Site as a Service

Editor’s Note: While Spinscape is no longer in business, there is something to be learned from my critique of the site.
In this ConversionCast™ we review the conversion strategy for online application Spinscape.com. I am a big fan of mind-mapping software.

The Site as a Service Pattern

This site follows the Site as a Service Web pattern. You can identify your Web pattern by listening to my presentation at Innotech.

The key strategies for a SaaS pattern are:

Trial or Demo and a Home Page that encourages the trial
Effective signup Process
E-mail notifications that encourage use and subscription

Yes, there are more things you could do to increase conversion, but if you don’t get these right, the rest is not going to help much.

If you can delivery what you offer online, you have some marked advantages over other patterns.

You can move a visitor quickly through the conversion funnel, from awareness to action.
You can use a trial or demo to begin a relationship with your visitors
You can find new reasons to email your subscribers using notifications and updates

Enjoy this 15 minute review.

Tell us what your Site as a Service offers in the comments below.

Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management