Dan Siroker, Founder of testing platform Optimizely offers six key ways to improve the conversion performance of your pages. This was captured live at the Conversion Conference Chicago 2012 by yours truly.
Dan Siroker-Beat the Back Button-CCC12-INFOGRAPH
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  1. Define Success
  2. Explore before you refine
  3. Less is More
  4. Words Matter
  5. Fail Fast
  6. Start Today

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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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