Conversion is when the right customers land on your site and find what they’re looking for.
Google keeps tweaking its search algorithms to help them do just that. And you can help Google direct customers to your site by thinking like a blogcano.
What’s a blogcano?
It’s a site that spews lots of red-hot, relevant content the same way a volcano spews lava. People—and search engines–lose interest in a dormant volcano, just like a dormant site. But a volcano with lots of fireworks, pouring forth lots of lava is going to stay on Google’s radar, which will keep it on your customers’ radar.
Active volcanoes grow bigger. So do active websites. Treat your blog as a landing page, because that’s what it is: the place where conversion-ready customers land.
Read the complete story in Blogs, Volcanoes, & Your Conversion Rate Calculation.