Social media is very important to us at The Conversion Scientist. We know that education is the key to changing the Web into a place where people find what they are looking for and reward companies for being so darn helpful.

Social media is a great way for us to share our educational and (hopefully) helpful stories, posts, columns and presentations.

However, we aren’t really that good at social media conversations. It may come as no surprise that, as scientists, we are like the Rainman of social media. Like Raymond from the move, we are capable of amazing feats of insight and intelligence, but we often miss important social cues, especially when interactions occur 140 characters at a time.

“I’m an excellent Tweeter”

Scene from the movie Rainman

“I’m an excellent dancer.”

Given the fact that people like us sometimes have awkward digital interactions, you may not invite us to your swanky party. However, you certainly want us to participate in your social graph.

People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.

If you spend the bulk of your social time interacting with individuals, you are probably using a conversation-oriented social media strategy.

I admire people like Kate Buck Jr. who make this strategy really work for their business and their clients.

I explain these strategies and offer a number of cool tools in my Search Engine Land column “The Perfect Social Media Measurement Strategy.”

Brian Massey Signature rainman

Brian Massey



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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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