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INFOGRAPH David Pogue Gushes About Disruptive Technologies at PubCon

As a frequent speaker, I’m always impressed when anyone will pull out the old piano and treat the audience to a song.

David Pogue did in his PubCon Keynote after taking us on an energetic and entertaining tour of the technologies that have been and will be changing our lives.

And he finished it off with a live rendition of “I Want an iPhone.”

His topics spanned what he calls “app phones” (not Smartphones), Twitter, advertising and include plugs for the apps he loves best.

Here is what I learned captured using Conversion Sciences InstaGraph infograph technology.

November 9, 2010/by Brian Massey

Visual Live Blog: Dan Zarrella on Twitter, Facebook and More

Conversion Optimization

It is rare that my visual live blogs are less visual than the original presentation, but Dan Zarrella’s presentation on Twitter and Facebook optimization is SO choc full of graphs, that I could barely keep up.

So I resorted to banal prose in my notes.

As a fellow scientist (Dan is the Social Media Scientist), I am happy to borrow from his work in doing my own. Here are my notes from Dan’ presentation at PubCon Masters Group Training. I was glad to share the stage with him.

Dan Zarrella Twitter and Facebook Optimization Notes.

Getting More Followers

“The best way to get followers is to follow people.”

To get more followers:

Finish your profile.
Put a link to your website.
Upload a picture.

Twitter

The twenty most retweeted words:

please retweet
follow
top
social media
help
you
blog post
new blog post
retweet
free
twitter
how to

Twitter Stats

Over 50% of retweets have links.
Retweets tend to have larger words. You don’t have to dumb things down.
Retweets use “novel” or less-used words.
Retweets are noun-heavy, third person.
Retweets have more punctuation, even exclamation marks.
Retweets are less emotional, more conceptual.
Social behavior is retweeted.
Men retweet opinion, women retweet entertainment.
Retweets happen later in the day, after 4:00pm ET.
Women follow more people and tweet more.

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

43 Pages with Examples
Assumptive Phrasing
"We" vs. "You"
Pattern Interrupts
The Power of Three

"*" indicates required fields

August 2, 2010/by Brian Massey

Visual Live Blog: Andy Beal Reputation Management

Conversion Marketing Strategy

Your Google Reputation Stinks and other Revelations

Here are my notes from Andy Beal’s excellent PubCon Masters Group Training on reputation management.

You can see Andy as well as an incredible lineup of talent at the PubCon Las Vegas Masters Group Training, November 8.

Reputation Management Infographic

Andy Beal: Your Google Reputation Stinks Infographic.

Andy Beal Reputation Management Favorite Excerpts

Six key tips from Andy:

Rethink your keywords.
Be spider friendly.
Me, myself and we: Avoid third party copy.
Use good anchor text.
Build your super brand.
We’re going to make people love your business through your Web site at Conversion Sciences.

You should be in the #1 position for your brand. No one should be able to knock you off.

When Under Attack

Be sure to get an early alert. Do a Google audit monthly.

Look beyond the top 10 for rising threats. Add “&num=100” to your search URL to see top 100 results.
DON’T PANIC. Bad press may fade quickly.
Consider asking author to remove negative article or post. A legal threat may be used.
Be benevolent. Choose the lesser of two evils.
Look for legal loopholes. Is the publication violating Adsense T&Cs of they use Adsense? Is there defamation?
Cease and desist letters go a long way.
If all else fails, sue the bastards.

Protect your online reputation.

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

43 Pages with Examples
Assumptive Phrasing
"We" vs. "You"
Pattern Interrupts
The Power of Three

"*" indicates required fields

July 26, 2010/by Brian Massey

Social Media and Search – Visual Live Blog: Innotech Portland-Giovanni Gallucci

Conversion Marketing Strategy

I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week.

If you weren’t there, you can enjoy it through the lense of my pen.

Here is the visual live blog from that presentation.

For more of Gio, visit LearnSocialMedia.tv for hours of good stuff from the Social Media Ninja.

Visual Live Blog Innotech Portland -Giovanni Gallucci

Notes from Giovanni Gallucci Presentation on Social Media Part 1 of 2

Click to Enlarge Part 1

social media Portland -Giovanni Gallucci

Notes from Giovanni Gallucci presentation on Social Media Part 2 of 2

Click to Enlarge Part 2

We’re going to make people love your business through your Web site at The Conversion Scientist. There is plenty you can do to increase online sales conversions, and we share it all. Learn what that you can do to convert more of your visitors into leads and sales.

May 10, 2010/by Brian Massey

Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon

Conversion Marketing Strategy

At PubCon 2010 in Dallas, UnMarketer (@unmarketing) Scott Stratten’s keynote “Social Media, We Have to Talk” was, well, Scott. That means funny, frank, and contrarian. The audience loved him.

His keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.

Coincidentally, the best conversion strategy is to produce great content.

Click to enlarge.