His keynote rant ranged from "Breaking up with Social Media" to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
Coincidentally, the best conversion strategy is to produce great content.
Latest posts by Brian Massey (see all)
- How to AB Test Copy to Increase Your Conversion Rate - September 11, 2019
- Hard Questions to Ask Your Agency with Lance Loveday - August 21, 2019
- Why Marketers Struggle and What to Do About It - August 14, 2019