Visual Live Blog: Scott Stratten Breaks up with Social Media at PubCon
At PubCon 2010 in Dallas, UnMarketer (@unmarketing) Scott Stratten’s keynote “Social Media, We Have to Talk” was, well, Scott. That means funny, frank, and contrarian. The audience loved him.
His keynote rant ranged from “Breaking up with Social Media” to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.
Coincidentally, the best conversion strategy is to produce great content.
Scott Stratten Keynote PubCon 2010 Dallas
Additional Coverage
PubCon South 2010 Day 2, Elmer Boutin
Live from PubCon South: Keynote by Scott Stratten, Janet Driscoll Miller
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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Thanks this is a fun way to view the talk for folks who weren’t there.
Alex, it’s quite fun to capture the talk this way, too. Of course, Scott was some trouble to keep up with.
Thanks this is a fun way to view the talk for folks who weren’t there.
Alex, it’s quite fun to capture the talk this way, too. Of course, Scott was some trouble to keep up with.
Brian – Thanks for including a link to my PubCon coverage.
Brian – Thanks for including a link to my PubCon coverage.
Brian,
Great way to take notes!
Thanks…
But… always the Butt…
Can’t read it… even when I download.
Bigger? Bigger it better?
Can I have a bigger version or just send me the original… ha.
Thanks,
Shawn
Brian,
Great way to take notes!
Thanks…
But… always the Butt…
Can’t read it… even when I download.
Bigger? Bigger it better?
Can I have a bigger version or just send me the original… ha.
Thanks,
Shawn