At PubCon 2010 in Dallas, UnMarketer (@unmarketing) Scott Stratten’s keynote "Social Media, We Have to Talk" was, well, Scott. That means funny, frank, and contrarian. The audience loved him.

His keynote rant ranged from "Breaking up with Social Media" to the fallacy of getting rich quickly from social media, to Twitter etiquette. However, it was his constant assertion that great content is the source and sustenance of social success that endeared me to Scott.

Coincidentally, the best conversion strategy is to produce great content.

 

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Scott Stratten Keynote PubCon 2010 Dallas

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Additional Coverage

PubCon South 2010 Day 2, Elmer Boutin 

Live from PubCon South: Keynote by Scott Stratten, Janet Driscoll Miller

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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
8 replies
  1. Shawn Phillips
    Shawn Phillips says:

    Brian,
    Great way to take notes!
    Thanks…
    But… always the Butt…
    Can’t read it… even when I download.
    Bigger? Bigger it better?
    Can I have a bigger version or just send me the original… ha.
    Thanks,
    Shawn

    Reply
  2. Shawn Phillips
    Shawn Phillips says:

    Brian,
    Great way to take notes!
    Thanks…
    But… always the Butt…
    Can’t read it… even when I download.
    Bigger? Bigger it better?
    Can I have a bigger version or just send me the original… ha.
    Thanks,
    Shawn

    Reply

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