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People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have […]
Statistical significance: It’s not just for impressing your date anymore. If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis. When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past. […]
We encourage every online marketer to begin experimenting with split testing as soon as possible. It is a skillset that empowers marketing to really understand their visitors and generate more revenue from existing traffic. One of the first hurdles you will have to get through is the “damn lying test” phenomenon. This is when a […]
The Conversion Function is the number of actions taken for an online property divided by the number of visits to that property. Here is where we find the solid blue line in our websites. It runs through our sites and our landing pages. It slices our prospects’ mobile phones, their tablets and their computers. We […]
Conversion optimization is now a recognized discipline in the digital marketing stack. This stack roughly looks like this: Brand Development Awareness Advertising Web Property Development Search Marketing Conversion Optimization Loyalty and Evangelism According to MarketingCharts.com, increasing conversion rates is at the top of […]
Checkout abandonment rates stand at an average of 67.4%. This eye opening statistic reveals that a significant amount of online businesses are letting valuable sales slip through their fingers due to errors within the checkout stage itself. The modern day consumer is spoiled by choice, they can easily compare prices, they judge a website and […]
I do a lot of interviews. I love doing them, especially when they are on my favorite subject: me. However, I must admit feeling a bit of trepidation at the thought of being interview by “The Web Pshychologist“, Nathalie Nahai. After all, her job is to peel back the layers of your marketing program until […]
An article in the Gardian says, “Brands need to think like publishers to build effective content marketing work flows and outcomes including applying the science of accepted newsroom practices.” For an overworked, understaffed marketing department, this is a daunting thought. This audio program will show you how to turn up the frequency and quality of […]
In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers. You can get the tools. Who is sitting in your chair? We’ve been doing this since 2006. Paras says, “” He also says something that I think […]
This is a guest post by Ryan Farris. According to a study conducted by Bain and Co., the cost of acquisition for a new customer can be 600-700% more expensive than retaining an existing customer. This is not surprising to anyone. So, why is that so many companies still struggle with high rates of attrition. […]
