Landing Pages, Email Frequency and Social Media Conversion: For Further Study
This week I offer articles and posts from the world of online sales conversion including landing pages, email frequency and social media conversion. Subscribe by email.
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Analytics, Facebook, Conversion Posts and Video: For Further Study Oct 8
Google Analytics: A Few Cool Tips On Advanced Segments – Fhenrir Chronicles Oct 06, 2011 10:49 pm @GaelBreton Advanced Segments are very helpful. I recently created a video showing you one way to define them in a way that even managers will get. For those that want to drill down on Advanced Segments in Google […]
Landing Pages, Copywriting, SEO and Cheech and Chong: For Further Study Oct 1
PPC Help: Improving your Landing Page | Trada I’ll say it again: If your SEM company isn’t INSISTING on helping you with landing pages; if they are satisfied to pick any page on your site as a destination for your expensive PPC marketing; then you are being taken to the cleaners. Most of what you […]
Five Copywriters That Can Make or Break Your Conversion Rate
If you could only hire one professional that would increase your online sales conversion rate, it would be a copywriter. Here are five kinds of copywriters you may run into.
165 Great Email Subject Lines from the SXSW Catalog [updated]
Your commercial email would enjoy significantly greater open rates if you used subject lines like SXSW session titles. No one’s going to click through from your email if they don’t open it and read it. Here’s a list of my favorites.
7 Shifts to Make Social Media Work in Your Business (INFOGRAPHIC)
Jay Baer and Amber Naslund, the authors of “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social” take us through the promise and pitfalls of social media that most any business must consider… now.
Mobile Social Intelligence (INFOGRAPH)
INFOGRAPH: Tim Hayden gave a thought provoking presentation on the integration of the live, mobile and online life of our prospects and customers, including some important tips on the use of QR Codes and email.
Social Media Measurement Plan: Why It’s OK to be the Rainman
People like us provide an important service to the social spheres. Our content-oriented social media strategy feeds those who rely on social media for education and elucidation.
Touchpoint Personas for Persuasion and Empathy
Why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.
Social Media Appending: How Far We Have Come
In my most recent ClickZ column, I reflect back on my days as a marketing cog in the corporate machine, a time in which the practice of email “appending” was considered bad practice. Now ESPs are appending social network information to their client databases.
