“Your market research with an attitude, your analytics in a skirt.”
Personas are fictional representations of your customers designed to help you understand what to say to prospects and how to deliver content to them.
There is no better predictor of conversion success than the availability of personas.
So, why do so many marketing departments have trouble turning personas into actionable marketing gold? I believe it is because traditional “buyer personas” are too broad in their definition.
In my most recent Content Marketing Institute post, I introduce you to Touchpoint Personas and identify the key components of them.
Read The Anatomy of a Great Web Persona.
P. S. Get fullvaccess to the Lab when you join The Conversion Scientist email list.
Latest posts by Brian Massey (see all)
- How to AB Test Copy to Increase Your Conversion Rate - September 11, 2019
- Hard Questions to Ask Your Agency with Lance Loveday - August 21, 2019
- Why Marketers Struggle and What to Do About It - August 14, 2019