ConversionCast: Designing for Personas

Conversion Scientists love their crayons.

We’re starting something new here at Conversion Sciences: The ConversionCast.

A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process.

Learn more about the Modes of Persuasion in the book Waiting for Your Cat to Bark? by Bryan and Jeffrey Eisenberg.

A Proven Process for Improving Your Web Site

These two issues are key to making your Web site convert. You should understand that everyone comes to your site in a certain mode, which the Eisenbergs name Methodical, Competitive, Spontaneous or Humanistic. These modes are based on research on Myers-Briggs personality types and Jungian archetypes.
You must also realize that visitors to your site are at different stages of the buying process: Awareness, Consideration or Action.

Watch These Two Five-minute Examples

In ten minutes you should begin to understand how to look at your Web site, and how to improve your conversion results.

NOTE: These turned out a little big, but consider these the HD versions. Please comment with your thoughts and ideas.

We’ll be doing more of these in the coming weeks. Don’t miss a single ConversionCast.

Author
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Brian Massey

Conversion Scientist™ at Conversion Sciences

Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management