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Subscribe to see what we’re reading at Conversion Sciences. How To Conduct A Conversion Optimization Experiment | Relative Bearing Here’s the first line from this very helpful little post: “0 sales! What? But we got 517 unique visitors this week!” Airing your mistakes is not seen as smart marketing in many circles, but this kind […]
When the Arizona PBS station asked Lon Safko to do a first-of-its-kind special on social media, they didn’t know what they were getting in to. Lon knew that this was going to be a throw-down between social media vs. traditional media, measured in donation dollars. Believe it or not, KAET AZPBS does not do an […]
Social media sites can be used in a wide variety of ways in many different industries. Though for most businesses, a site like Facebook is typically used to promote products and services rather than to sell them. With a few key tweaks, however, you can change that and actually use the social networking giant as […]
Jessica Davis of Godot Media how to increase lead conversion rates. Converting leads through your website is an essential objective for any website owner. If your business relies solely on the performance of your website, then this becomes even more important. For success online, you have to constantly strive toward improving the conversion rate of […]
While I think we look smashing in our lab coats, I can’t say that I’ve ever thought of what we do as “Sexy.” Conversion Science is exciting, challenging and perplexing, a perfect combination for the trained and curious person drawn to this kind of work. But sexy? Writing in The Harvard Business Review authors Thomas […]
Maturity Models were all the rage at Conversion Conference Chicago 2013, but they can make you feel like you’re living with your marketing parents — immature. Don’t feel bad. We didn’t get a perfect score and we do this for a living (see below for how we score). Maturity models aren’t a way to judge […]
26 Time Management Hacks I Wish I’d Known at 20 If there was one thing that defeats your efforts to market with data, it would be lack of resources. Marketing departments are notoriously under-staffed for the workload delegated by executives. It can become overwhelming to imagine doing tests when you’re just trying to get communications […]
I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World. The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website. That means […]
This is a guest post by Jason Wells of Convirza (formerly LogMyCalls), who has some interesting data on the power of phone calls – and good reasons to measure your web-influenced call traffic. One of the byproducts of the mobile marketing explosion is an increase in the number of phone calls businesses receive. BIA/Kelsey, in […]
Sandra Niehaus and Sara Sturtevant of Closed Loop Marketing offer three methods for getting inside your visitor’s heads to design an online experience that persuades and converts. Get Real Look at the Big Picture Triangulate and Iterate I captured this instagraph at Conversion Conference West 2012. FULL SIZE
