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What would happen if you suddenly pulled the plug on your website optimization efforts? The question behind the question is, “How much has website optimization contributed to our online sales?” We all know that the results we see in our tests don’t reflect reality when rolled out to the website. So, how much faith should […]
Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” But to be a […]
I’ve seen plenty of websites that are beautifully designed and portray a strong sense of professionalism. And that’s great. But it’s not enough. Many businesses are missing out on a crucial opportunity to get their visitors to actually engage with their website. Think about it. If you can get your visitors to actually do something […]
Learn about five persuasive writing techniques to use when you’re writing for an online audience.
Exit-intent overlays are effective tactics for building subscriber lists. Incentivize signups, capture addresses, and target specific users. The other day we gathered for an email brainstorming session. What followed was the usual list of half-baked metaphors: “Email is like fine wine, it gets better with age.” “Email is like styrofoam, it’ll take 10,000 years to […]
Welcome email tests that will help begin the onboarding process that turns tryers into buyers and buyers into long-term subscribers. Email is still the most effective strategy for onboarding visitors. By “onboarding” we mean: Getting tryers to use the product so they can become buyers Getting buyers to use the product so they become long-term […]
You’ve read the blog posts and you’ve heard from the vendors. A/B testing is a lot more difficult than you can imagine, and you can unintentionally wreak havoc on your online business if you aren’t careful. Fortunately, you can learn how to avoid these awful A/B testing mistakes from 10 CRO experts. Here’s a quick […]
If your open rates are abysmal, don’t be quick to dismiss email marketing. It’s time to dump dead weight subscribers and up the value of your messages.
It was a book by Jeffrey and Bryan Eisenberg that helped launch Conversion Sciences as a business way back in 2006, Waiting for Your Cat to Bark? These brothers and Austin residents have together and individually produced a number of eye-opening and ground breaking volumes, such as Call to Action and AB Testing. These books […]
Guest Post By Russel Cooke Facebook has a new advertising network that has some people worried about their personal data online. The new network, Atlas, uses data it collects from users on Facebook to serve ads on other websites based on what Facebook knows about its users. Facebook already uses personal data to serve up […]
