If you are not happy with the results below please do another search
Video is powerful. It can work for our business or against it. Here’s why. Let’s talk a little bit about headlines, the words that go around your videos. Headlines get people to read on. In almost every medium that we work with online, the most important thing is going to be the headline or the […]
Too often, we replace a powerful value proposition with a promise that something is quick and easy. This is a missed opportunity, and often a lie.
Here are six persuasion tactics you should work into your landing pages and website to increase conversions.
We believe that conversion optimization is a brand-building activity. Conversion-based brand building works on the assumption that there is no better brand experience than finding what you are looking for. Includes an infographic on digital touchpoints.
During the holiday shopping season, everyone seems to turn into Santa Claus. An infographic from Slant states that “nearly 2/3 of the top 1,000 e-retailers offered discounts” last year. Frankly, I’m more than a little surprised that it was only two thirds. Offering discounts during the holidays kind of seems like a given. Everyone does […]
Toddlers have tablets built just for them, and elementary school kids have iPads and phones. Being connected is a way of life now, and that connectedness is starting at earlier and earlier ages. Where did it begin? With the Millennials – that 18-34 age group that, now in adulthood, is the first generation to have […]
Mary Rose Maguire is the managing partner (with her husband) of Maguire Copywriting. Before she began her own copywriting agency, she produced copy in various corporate industries for over 25 years. The bulk of her copywriting experience has been produced for businesses selling to other businesses (B2B). She found that her clients had a terrible […]
How does one build traffic to a blog? That’s easy. One writes. One posts. One shares. Unfortunately, not all posts are created equal. Not all topics interest the same number of readers. And not all keyword phrases get the attention of the great granter of traffic, Google. Having blogged since 2005 on marketing topics, from […]
The optimization industry is plagued most by a poor acronym: CRO. Here is my reasoning for changing this damaging moniker. The Importance of Acronyms The three letter acronym (TLA) that defines an industry or organization is crucial to its success. We all know of organizations who’ve been carried by their TLA. IBM comes immediately to […]
What’s on the Conversion Scientist’s reading list these days? Business Insider: 20 Cognitive Biases that Screw Up Your Decisions If I was to rename this article, it would be, “20 Kinds of Best Practices and Why They Won’t Work”. It is bad news to rely on best practices that are unsupported by data or testing. […]
