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We were contacted recently by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my then 13-year-old son. I sent him a […]
Extreme personalization works… but it’s hard work. Get inspired by these great examples of personalization. We share their secret to success. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and […]
Learn how to advertise top-of-the-funnel content (Tofu) with this Facebook ads guide. Use retargeting to increase conversion rates and build trust with your audience. Facebook advertising has become the premier B2C online sales platform. The numbers don’t lie—Facebook raked in $27 billion (with a “b”) in ad revenue just a few years ago. And it’s […]
You already know that online reviews are a big deal. But what you may not realize is that you have a TON of available options for taking control of your user review profile. There are some insanely effective ways to acquire and harness user reviews in 2017, and the businesses that are utilizing these strategies […]
What if I invited you to go on a trip to nowhere? Sounds absurd doesn’t it? Without knowing the ultimate destination, you can’t just pack your bags and leave. The same is true with PPC. The ultimate destination of a PPC campaign is the conversion, and when it comes to getting new users in your conversion funnel, few […]
When you know how to persuade people online, you gain control of your business destiny. Here are 8 ways to be more influential.
When you think of email marketing for your eCommerce site, what comes to mind? Like most eCommerce business owners or managers, you might be thinking about the newsletters you send to your email list subscribers or the transactional emails that go out automatically once a shopper on your site completes a purchase. But think about […]
As data becomes cheaper and more accessible, behavioral science has become a crucial practice for anyone serious about marketing and conversion optimization.
Good landing pages will make or break your investment in advertising. Here are 20 ways break free of unreliable landing page best practices. In today’s post, we’ll cover 20 proven landing page best practices, backed up by case studies, statistics, and data that will help you kickstart your conversion lift. Listen. We both know that […]
Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature and it is a core component of all of […]
