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Converting Customers in the Fashion Niche
Straight facts from an Online Fashion Brand As internet marketers, our goal is to convert as many customers as possible with the lowest spend on advertising. Converting Customers in the fashion niche is one thing but understanding how to properly convert your customers varies from niche to niche. Knowing how to analyze data and find […]
Make Testimonials More Persuasive
Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity to molest and curate its own testimonials and every viewer knows it. There are three rules to make testimonials more persuasive that you can start using today. If everybody knows […]
8 Elements of a High Converting Squeeze Page
Lead generation is the lifeblood of online business and most lead generation is done via email collection. If you grow a list of prospects who’re interested in your promotions, your business grows too. However, before you make money from your list you’ve got to get people on it. Whether you want people to download your […]
Check Your CRO Toolbox for GDPR Compliance
Dennis van der Heijden has researched the implications of GDPR compliance on a variety of tools that we use everyday to optimize websites. He covers conversion rate optimzation (CRO) tools that include workflow, digital analytics, form analytics, heatmap, session recording, on-site surveys, QA, performance optimization, and A/B testing tools. Sure, GDPR is complicated—but here’s one […]
Live Chat for B2B Conversion Optimization
It may not seem intuitive business to business brands to implement live chat for B2B conversion optimization. But live chat is no longer only reserved for B2C brands. While Live Chat hasn’t become popular with B2B decision maker just yet, more organizations are adopting this rich media tool to support their conversion optimation efforts. Live […]
Optimize for Buyer Intent to Increase Conversions
It can be dangerous to delay asking for the sale on your website. Optimizing for buyer intent helps you ask at the right time. You should hire me. I’m good at what I do, have helped some pretty awesome companies achieve killer results, and I reckon I could help you achieve similar levels of success. […]
10 Profitable Lessons On Selling Niche Products from Etsy.com
Etsy.com is good at selling niche products. Here are 10 ideas you can apply to your ecommerce site. As of November 2017 the Etsy marketplace had 31 million active product listings, created by 1.9 million unique sellers. At any given time, there are between 20 to 25 million active buyers on the site, and consumers purchased […]
Which Pictures Convert Best? Your Guide To High-Converting Images
It’s said that a picture is worth a thousand words, but too often, we use them as nothing more than a design element on our sales pages. When used poorly, images work against us, but when used correctly, they can do things in our customers’ minds that our copywriting cannot. As a Conversion Optimization Agency, […]
10 Proven Ways To Immediately Optimize Your Pricing Page
Looking for proven ways to optimize your pricing page? I invite you to read these sure-fire 10 tips to increase conversions fast. “Yes, I’m very interested in purchasing your product, and I just clicked the button taking me to your pricing page.” What does that mean? It means the $50 you invested in finding me […]
