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Discover the 7 components of an optimized bio with 7 high-converting author byline examples to show you exactly what to aim for. Creating quality content is challenging. You have to find a unique angle on an often well-covered topic. You have to research data to back it up. You have to create a compelling headline. You […]
Returning customers are worth more than you think. So, here are 4 easy to implement ways to increase customer retention and customer retention rates. If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase […]
Brian Massey, the Conversion Scientist shares what are user personas and how to create them. He also unveils the reason your visitors are ignoring you as illustrated by Brad Pitt. Your visitors are ignoring you because you are not talking to them. Do you know who you are selling to? Do you really know? Lately, […]
Find out how entrepreneurs test marketing ideas, product features and more without spending a lot of your capital. Meet the MVNP. Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I […]
Competitive analysis is competitive advantage. What if you knew exactly what each of your major competitors was doing to attract, convert, and retain new customers? You knew which channels were bringing them the most customers. You knew how real customers were engaging with their websites. You knew how customers were being onboarded, retained, and upsold. Now forget […]
Here at Conversion Sciences, we tend to focus a lot on website optimization, but your website isn’t your only option for driving sales. Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their social pages. […]
Phone lead generation is still a highly effective way to reach prospects. Give these 8 advanced tactics for increasing your B2B telephone leads, sales and outbound ROI a try. Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 […]
If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of […]
We all make decisions every day based on what other people are doing. You are wired to navigate the world using behavioral data. When you check Facebook to see how many people like and comment on your most recent post, you’re using your built-in behavioral know-how. When you select a movie based on the Rotten […]
You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating? This Uber complete 110-point ecommerce conversion optimization checklist holds the answer. At Conversion Sciences, we have an ecommerce conversion optimization checklist that our team goes through when evaluating a new client website. […]
