Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains
These are some questions about writing for the web from Brian Massey’s Webinar “Writing Killer Conversion Copy”
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How Mobile Ecommerce Will Profit This Holiday Season [Infographic]
Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you. Mobile visitors will […]
The 7 Core A/B Testing Strategies That Are Fundamentally Essential To CRO Success
This is your guide to testing strategies. I present seven strategies. For each, I tell you when to use it, where on the site to test, what to test, and pitfalls to be careful about.
The Proven AB Testing Framework Used By CRO Professionals
There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodically derive […]
10 Value Proposition Upgrades That Increased Conversions By At Least 100%
10 successful value proposition examples proven by AB testing. Conversion Sciences has completed thousands of tests on websites of all kinds for businesses of all sizes. At times, we’ve been under pressure to show results quickly. When we want to place a bet on what to test, where do we turn? Copy and images. These are the primary components […]
The Hero's Journey to an Amazing AB Testing Program
A successful AB testing program offers immense rewards, but the path is that of a hero. Brian Massey shows you what you’ll encounter.
The AB Testing Process that Empowers Marketers
An overview of AB testing to help small businesses get started with this powerful tool.
3 Very Different Meanings of the Word “Redesign”
Everyone keeps telling you it’s time to do a website redesign, but are you falling prey to one of these miscommunications?
9 Imaginative Approaches to AB Testing Landing Pages
If your conversion rates have plateaued running all the usual AB tests, these 9 creative AB testing ideas could be the key to your success.
How Google Reviews Drive Conversions for Local Businesses
Reviews are hugely important for social proof that you will deliver what you promise. How important are Google reviews for business in local search results?
