Visual Live Blog: Andy Beal Reputation Management
A Visual Live Blog of Andy Beal at PubCon Masters Training on Reputation Management. Notes taken by Brian Massey.
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Social Media and Search – Visual Live Blog: Innotech Portland-Giovanni Gallucci
I love to watch Social Media Ninja Giovanni Gallucci present. He imparted a great deal of info on the intersection of social media and search to the audience at the Innotech PDX 2010 eMarketing Summit last week. If you weren’t there, you can enjoy it through the lense of my pen. Here is the visual […]
7 Things Marketers Can Learn from Pro Wrestling
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford follows his own advice with this column. […]
The First Thing Your Customers Buy From You Isn’t Your Product
They buy your “communication product” first. Look at any product description on any website. Peruse any brochure. You will find a list of features designed to tell you why the product will do the things you need it to do to solve your problem. They will probably have a check mark next to them. What […]
10 Ways to Know If Your Copy Converts Visitors to Customers
You don’t have to be a copywriter to know crappy copy when you see it. Use these 10 ways to find out if your copy converts visitors into customers. Know bad copy when you see it. Read on. Does your copy convert visitors to customers? If you read this article and then go out and […]
What is Your Social Conversion Rate?
After collaborating for a ClickZ article on Social Conversion with Dave Evans, I was pleased to get an opportunity to work with him to expand on the topic. I presented the topic at the eMarketing Summit during Innotech Portland 2009.
ConversionCast: Spinscape.com Site as a Service
When building a website in support of an Site as a Service (SaaS) application, consider these issues to maximize conversions.
Six E-mail Mistakes that Bassett Furniture Used to Piss Me Off
Are Bassett’s products as bad as their e-mail? I’ve gotten three e-mails from Bassett Furniture this week. I did not opt-in for this communication. And, to top it off, the e-mail address they sent to is used in one place: my kids’ elementary school. It’s the address I expect to get information from my kids’ […]
Identifying Your Key Conversion Strategies
There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all? No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting […]
