Entries by Jini Maxin

5 Extreme Personalization Examples That Actually Worked

Extreme personalization works… but it’s hard work. Get inspired by these great examples of personalization. We share their secret to success. We know that the more narrowly our marketing is focused, the more likely people are to respond. The most extreme version of this is 1-to-1 marketing, which while effective, is not really scalable. Through creativity and […]