Emma O’Neill is a content creator for SparkPage, a platform which lets marketers test and optimize their customer lifecycle messaging. She frequently posts on SparkPage’s “Journey to the First Million Users” blog. You can follow her on Twitter and Google+.
Welcome email tests that will help begin the onboarding process that turns tryers into buyers and buyers into long-term subscribers. Email is still the most effective strategy for onboarding visitors. By “onboarding” we mean: Getting tryers to use the product so they can become buyers Getting buyers to use the product so they become long-term […]
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