Entries by Craig Andrews

Why Conversion Optimizers Should Think Like a Marine

Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” [pullquote]Marines re-learn how to […]

My Internet Marketing Oedipus Complex: The Confirmation Bias

By avoiding our online marketing confirmation bias or Oedipus Complex we lay the path to greater insights and greater profitability. This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Online Marketing more than 2 […]