Running a business website is no different from a Monopoly game. You have scarce resources to spend building the site and attracting traffic. Find out how to optimize for scarcity and win the game! The number dollars you start with is scarce. You must make the most of your limited resources. You want to be […]
Every Marine goes through two weeks of basic marksmanship training. Before they fire a single live round, they spend an entire week sitting in the grass, aiming at a white drum and squeezing the trigger until they hear the metallic “click” of the firing pin. During this week of “dry fire,” But to be a […]
By avoiding our online marketing confirmation bias or Oedipus Complex we lay the path to greater insights and greater profitability. This is a guest post by Craig Andrews. Sorry, no salacious stories about sons killing their father and sleeping with their mother. But in Oedipus Rex, Sophocles had insights about Online Marketing more than 2 […]
