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I am pleased to announce that (finally) my new book is being launched September 5 at Content Marketing World.
The book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist is a “foundational” book on conversion written for those of you who will be responsible for the performance of a website.
That means business owners, corporate marketers and search engine optimizers. It tells you how to guide your online team to the glorious ecosystems that make your site work for your visitors and your business — your customer creation equation.
As a friend of The Conversion Scientist, I’d like to offer you a personally signed copy of the book. I’ll even pay for shipping.
Request your signed copy now, because I’m only signing a limited number of these.

PS: If you’re coming to Content Marketing World, don’t miss our book launch party on September 5, just after the Rick Springfield concert. This event will feature seven authors including yours truly all in one place.
PPS: If you want to get to know a couple of these authors, check out our Unsolicited Advice video series. You might find your site in there someday.

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Brian Massey
Brian Massey
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.

Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship

Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more

Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices

As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast

Education: Texas A&M University, BS Computer Science and Management
Brian Massey
Latest posts by Brian Massey (see all)
  • Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
  • How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
  • Using AI to Chat with your Online Business - July 10, 2026
  • 4SHARES
August 29, 2012/by Brian Massey
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2 replies
  1. Sara Borghi
    Sara Borghi says:
    August 30, 2012 at 7:32 pm

    Would you ship the book to Australia? 

    • Brian Massey
      Brian Massey says:
      August 31, 2012 at 9:33 am

      Sara, if you’re willing to buy two, and give one away, I’ll cover shipping to Australia. I’d love it if the ideas spread to Australia.

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