What to Test! Returns to Interactive Austin 09
You can still get a discount with the code TPH200 today
The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts.
I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back.
- They tell you that you should test copy, but what will your visitors respond to?
- They tell you to test different button text, but which ones?
- They tell you to try different headlines, but how do you choose?
Brian Massey and Alissa Ruehl present What To Test! the Conversion Game Show
We’ll be covering the “Conversion Stack” which is the levels and kinds of conversion you can consider based on your resources and experience.
Join us at Interactive Austin ’09 where everyone that is anyone will be … interacting. Use code TPH200 to get $25 off of your registration fee TODAY ONLY.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Your Traffic Fell 30 Percent. Your Targets Did Not. - September 3, 2026
- How to Filter Bot Traffic in Google Analytics With Ask Advisor - August 20, 2026
- Using AI to Chat with your Online Business - July 10, 2026
