You can still get a discount with the code TPH200 today

The last time we played What to Test! The Conversion Quiz Show, we were throwing balls and learning about content that converts.
I’m teaming up with Alissa Ruehl of Apogee Search at Interactive Austin 09 bring it back.


  • They tell you that you should test copy, but what will your visitors respond to?

  • They tell you to test different button text, but which ones?

  • They tell you to try different headlines, but how do you choose?

Brian Massey and Alissa Ruehl present What To Test! the Conversion Game Show
We’ll be covering the “Conversion Stack” which is the levels and kinds of conversion you can consider based on your resources and experience.
Join us at Interactive Austin ’09 where everyone that is anyone will be … interacting. Use code TPH200 to get $25 off of your registration fee TODAY ONLY.

Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
Brian Massey
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