“What to Test!” The Conversion Game Show at PubCon South 09
We were throwing balls at the audience during the Conversion Optimization and Testing Panel at PubCon South in March. Why balls? Because we were focused on reducing the amount of traffic that bounces off of the audience’s Web site, of course.
Along with panelists Taylor Pratt and Bill Leake, and our moderator Christine Churchill, we gave the audience the best practices for reducing bounce rates and increasing leads and sales.
I decided to have some fun with my segment of the Panel. Several brave members of the audience volunteered to answer the query “What to Test!” for the chance to earn a smiley ball compliments of Smiley Media.
Now you can play as well!
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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Hey Brian,
Our panel at PubCon South was great fun. I thought all the speakers were awesome, but I want to know where you get your energy. :-)
The audience really responded positively to your entertaining and educational presentation. Hope to be on a panel with you again soon.
Christine