I was on the hot seat at the Austin Content Marketing Meetup.

This isn’t your “play nice and listen while the guy reads his slides” sort of presentation. In the hot seat, the room is actively trying to destroy you, lobbing lit questions from across the room and questioning your every word.

Yes, it even got a little ugly. I think I held up OK.

You’re invited to sit back and enjoy the occasionally heated conversation on how to make your content convert visitors into sales.


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Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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