Hot Seat Video: Content Marketing and Conversion
I was on the hot seat at the Austin Content Marketing Meetup.
This isn’t your “play nice and listen while the guy reads his slides” sort of presentation. In the hot seat, the room is actively trying to destroy you, lobbing lit questions from across the room and questioning your every word.
Yes, it even got a little ugly. I think I held up OK.
You’re invited to sit back and enjoy the occasionally heated conversation on how to make your content convert visitors into sales.
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
- Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
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