The Conversion Scientist Shares his Secrets with The Web Psychologist [AUDIO]
I do a lot of interviews. I love doing them, especially when they are on my favorite subject: me.
However, I must admit feeling a bit of trepidation at the thought of being interview by “The Web Pshychologist“, Nathalie Nahai. After all, her job is to peel back the layers of your marketing program until she finds the core issues that keep you from success.
I wasn’t sure I wanted my onion peeled.
My fears were confirmed as Nathalie guided me through some revealing questions using humor and genuine curiosity. I revealed some of my biggest secrets.
- The ingenious test that shows wearing a lab coat makes smarter.
- The information should you leave out of your website to ramp up your conversions and start making money.
- Why your marketing messages bounce off of you visitors brain.
- The biggest mistake your making online right now according to our tests.
- How to give your customers hope that they can solve their problems.
Yes, these are questions you will want to know the answer to.
Listen to the entire interview
21 Quick and Easy CRO Copywriting Hacks
Keep these proven copywriting hacks in mind to make your copy convert.
- 43 Pages with Examples
- Assumptive Phrasing
- "We" vs. "You"
- Pattern Interrupts
- The Power of Three
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Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Latest posts by Brian Massey (see all)
- Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
- Four Things You Can Do With an Inconclusive A/B Test - April 14, 2025
- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
