Become a Statistically Significant Marketer [AUDIO]
Statistical significance: It’s not just for impressing your date anymore.
If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis.
When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past.
When you say, “We stopped sending email because our list got tired of us,” you are saying that the tea leaves of your email list say you should stop sending email.
Often, such statements stop progress. One way to keep from hitting the “We tried that” wall is the ask a simple question: “Was the data statistically significant?”
In this episode of The Conversion Scientist Podcast, I will tell you exactly what statistical significance means, how to measure it and when to believe the data you’re being shown.
Image taken from ABTestGuide.com statistical significance calculator.
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Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
- Statistical Hypothesis Testing: A Simple Guide to Smarter A/B Tests - April 15, 2025
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- A/B Testing Guide: The Proven 6-Step Process for Higher Conversions - January 29, 2025
Really helpful stuff
Thanks, Neville.
Would you be interested in coming to Malta to train some of our clients? It’s very sunny here :)
Hi Brian, thanks for this episode of the podcast. I found it really interesting and I will be looking to learn more about this.
Great stuff!
Thanks for sharing with us. I use a more interactive tool for A/B testing:
http://www.coreminer.com/calculators/ab-test