Statistical significance: It’s not just for impressing your date anymore.


If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis.

When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past.

When you say, “We stopped sending email because our list got tired of us,” you are saying that the tea leaves of your email list say you should stop sending email.

Often, such statements stop progress. One way to keep from hitting the “We tried that” wall is the ask a simple question: “Was the data statistically significant?”

In this episode of The Conversion Scientist Podcast, I will tell you exactly what statistical significance means, how to measure it and when to believe the data you’re being shown.

Read the Transcript

Image taken from ABTestGuide.com statistical significance calculator.


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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
11 replies
  1. Kostas
    Kostas says:

    Hi Brian, thanks for this episode of the podcast. I found it really interesting and I will be looking to learn more about this.

    Reply

Trackbacks & Pingbacks

  1. […] La significativité statistique est le point où nous sommes confiants que les résultats obtenus lors du test se reproduiront dans le futur. Il est donc possible de déployer les variations gagnantes de façon durable. Pour de plus amples informations sur ce sujet, vous pouvez lire (en anglais) : Questions That Will Make You A Statistically Significant Marketer ou écoutez la version audio. […]

  2. […] Statistical Significance is the point at which we are confident that the results reported in a test will be seen in the future, that winning variations will deliver more conversions and losing variations would deliver fewer conversions over time. Read 2 Questions That Will Make You A Statistically Significant Marketer or hear the audio. […]

  3. […] Part 1: 2 Questions That Will Make You A Statistically Significant Marketer Find the audio here. […]

  4. […] Part 1: 2 Questions That Will Make You A Statistically Significant Marketer Find the audio here. […]

  5. […] You will find part one here: Become a Statistically Significant Marketer. […]

  6. […] business software on the Web, and were able to get 4100 companies to complete the survey. This is statistically significant […]

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