Science: It's Not Just for High School Anymore
In his blog post announcing a new version of Visual Website Optimizer, Paras Chopra makes it clear that they want to bring the scientific method to online marketers.
You can get the tools. Who is sitting in your chair?We’ve been doing this since 2006.
Paras says, “
Scientists and engineers have been using the scientific method of research-based experimentation for hundreds of years to make the world a better place. With VWO, we want to bring that philosophy to the world of marketing.Scientists and engineers have been using the scientific method of research-based experimentation for hundreds of years to make the world a better place. With VWO, we want to bring that philosophy to the world of marketing.”
He also says something that I think is somewhat profound:
Think like a marketer, execute like a scientist.
This is analogous to our motto of “Rigorous creativity.” It means that the human side of marketing doesn’t get pushed aside by numbers and spreadsheets. If we use data to understand the human animal better, we will become powerful, compassionate online marketers and business owners.
VWO is just a tool, one we like and use. Let us show you how to use a little science to become the online business you’re capable of becoming.
Have a conversation with a Conversion Scientist.
Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences, a sought-after international speaker, and author of Your Customer Creation Equation. He is passionate about transforming websites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing.
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
Expertise: conversion rate optimization, AB testing, marketing strategy, digital marketing, analytics, landing page design, computer programming, entrepreneurship
Speaking: IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and more
Books and Training: Your Conversion Creation Equation, Video CRO, Marketing Videos that Convert, CRO Best Practices
As Seen On: ClickZ, Search Engine Land, Marketing Land, Conversion Sciences Blog, Intended Consequences podcast
Education: Texas A&M University, BS Computer Science and Management
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