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Are You a CRO Junkie and More – For Further Study

The Strongest Online Persuader You’ll Ever Encounter: Yourself The things that make us effective marketers or stand in our way often aren’t external, but internal. Being a good marketer, copywriter or Conversion Scientist means coming to terms with our own demons, limitations and neuroses.Dr. Aaron Balick maps out how our overburdened Ego does it’s best…

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converted calls

The Elements of A Converted Call [INFOGRAPHIC]

Here we thought we were the only ones who loved a good periodic table. Data collected from Convirza based on millions of phone calls analyzed in the first quarter of 2014 answers the critical question: what are the differences between a converted call and a non-converted call? McKay Allen shared the results from this study…

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Predicting the Unpredictable Consumer

In this presentation, I talk about predicting the future. The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work. Because, really, all of us are predicting the future. When we’re building our sites…

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Scarcity and Optimization: The Monopoly Web Page Strategy

Monopoly is the quintessential game of American capitalism. For better or worse, it focuses the player on one goal: maximizing the number of dollars in your pile. Everyone has their own strategy and their preferred properties to own and build. Your little sister may only buy properties if she likes the color. Excellent monopoly players…

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How CRO is Like St. Patrick’s Day

As scientists, we like to break things down to their essence, to understand the things that make them work. This works well when we’re optimizing websites. Now it’s St. Patrick’s Day. What are the components of this rowdy holiday? We decided to create our own website optimization holiday modeled on St. Patty’s Day. Our analysis…

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Abandoned Shopping Carts

Alaskan Discount Store Experiences Real Shopping Cart Abandonment

Women’s Bay, Alaska – 98% of Shoppers abandon their full shopping carts. In an event termed, “Reality imitating the Internet,” a trove of shoppers left shopping carts full of merchandise at the checkout counters of this small Alaskan discount retailer. “Everything seemed fine, “ said store owner Edsel “Mac” Jones. “They were shopping, comparing prices,…

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Ode to the Big Red Button – A Love Story

Valentine’s Day is an emotional time, even for a Conversion Scientist. It is a time in which we, like so many people in love, celebrate beautiful relationships. It’s a time to stop seeing our visitors as “traffic,” “visits,” “bounces,” or “conversions.” We dispense with talk of hypotheses and statistical significance and turn instead to those…

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