Statistical significance: It’s not just for impressing your date anymore.
If you’re involved with an online business, you draw conclusions from things you’ve learned on a weekly basis.
When you say, “We tried that. It didn’t work,” you are claiming to be able to predict the future based on something you did in the past.
When you say, “We stopped sending email because our list got tired of us,” you are saying that the tea leaves of your email list say you should stop sending email.
Often, such statements stop progress. One way to keep from hitting the “We tried that” wall is the ask a simple question: “Was the data statistically significant?”
In this episode of The Conversion Scientist Podcast, I will tell you exactly what statistical significance means, how to measure it and when to believe the data you’re being shown.
Image taken from ABTestGuide.com statistical significance calculator.
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.