This number — The Basic Unit of Upside, or BUU — offers simple insight into the effect of website optimization on your business.

My new Marketing land article answers some burning questions for your business. If these questions aren’t burning in your mind, then why not?

Click for a Conversion Rate Upside Report that does the math for you.

  • Do I have enough traffic and conversions to do testing
  • What is a good conversion rate?
  • How do I calculate BUU for a long sales-cycle business?
  • How do I factor in profit?
  • How much should I spend to get more revenue from my existing traffic?

The ultimate question is this: How will small changes in conversion rate affect my yearly revenue? This is the promise of understanding your BUU.


21 Quick and Easy CRO Copywriting Hacks to Skyrocket Conversions

21 Quick and Easy CRO Copywriting Hacks

Keep these proven copywriting hacks in mind to make your copy convert.

  • 43 Pages with Examples
  • Assumptive Phrasing
  • "We" vs. "You"
  • Pattern Interrupts
  • The Power of Three
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Brian Massey

Conversion Scientist™ at Conversion Sciences
Brian Massey is the Founder and Conversion Scientist™ at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.
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  1. […] You should understand what your statistical bignificance is. You must know the answer to the question, “What happens if my conversion rate goes up a little?” We call this a Basic Unit of Upside. […]

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