Visual Live Blog: Andy Beal Reputation Management

Your Google Reputation Stinks and other Revelations

Here are my notes from Andy Beal’s excellent PubCon Masters Group Training on reputation management.

You can see Andy as well as an incredible lineup of talent at the PubCon Las Vegas Masters Group Training, November 8.

Reputation Management Infographic

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On Flickr

Favorite Excerpts

Six key tips from Andy:

  1. Rethink your keywords.
  2. Be spider friendly.
  3. Me, myself and we: Avoid third party copy.
  4. Use good anchor text.
  5. Build your super brand.
  6. We’re going to make people love your business through your Web site at Conversion Sciences.
You should be in the #1 position for your brand. No one should be able to knock you off.

When Under Attack

Be sure to get an early alert. Do a Google audit monthly.

  1. Look beyond the top 10 for rising threats. Add “&num=100” to your search URL to see top 100 results.
  2. DON’T PANIC. Bad press may fade quickly.
  3. Consider asking author to remove negative article or post. A legal threat may be used.
  4. Be benevolent. Choose the lesser of two evils.
  5. Look for legal loopholes. Is the publication violating Adsense T&Cs of they use Adsense? Is there defamation?
  6. Cease and desist letters go a long way.
  7. If all else fails, sue the bastards.

Protect your online reputation.

Online Marketing Expert Bran Massey

110 Point Ecommerce Checklist

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We assembled our Conversion Scientists in a room and asked them to list out what they consider testing when given an ecommerce website.

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Keep this resource on your desk always.

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Brian Massey is the Founder and Conversion Scientist at Conversion Sciences. He is the author of Your Customer Creation Equation. His rare combination of interests, experience and neuroses were developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, international speaker and writer.