Conversion Optimization

Optimize for Buyer Intent to Increase Conversions

It can be dangerous to delay asking for the sale on your website. Optimizing for buyer intent helps you ask at the right time. You should hire me. I’m good at what I do, have helped some pretty awesome companies achieve killer results, and I reckon I could help you achieve similar levels of success….

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Selling Niche Products Ecommerce like Etsy

10 Profitable Lessons On Selling Niche Products from Etsy.com

Etsy.com is good at selling niche products. Here are 10 ideas you can apply to your ecommerce site. As of November 2017 the Etsy marketplace had 31 million active product listings, created by 1.9 million unique sellers. At any given time, there are between 20 to 25 million active buyers on the site, and consumers purchased…

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10 Conversion Lessons For Online Retail from Amazon

Discover the retail conversion lessons we can take from Amazon, and the science behind their success. With 38.1% of total eCommerce sales in 2016, Amazon.com is the definitive king of online retail. The next closest competitor trails at just 7.8%. What does this mean for us? It means Amazon is where we should be looking…

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Which Pictures Convert Best? Your Guide To High-Converting Images

It’s said that a picture is worth a thousand words, but too often, we use them as nothing more than a design element on our sales pages. When used poorly, images work against us, but when used correctly, they can do things in our customers’ minds that our copywriting cannot. In the next 10 minutes,…

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10 Proven Ways To Immediately Optimize Your Pricing Page

Yes, I’m very interested in purchasing your product, and I just clicked the button taking me to your pricing page. What does that mean? It means the $50 you invested in finding me and getting me to your landing page paid off. It means the $1,500 you invested in creating a high-converting landing page did…

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How To Write An Author Bio: 7 Byline Examples Turning Readers Into Leads

Creating quality content is challenging. You have to find a unique angle on an often well-covered topic. You have to research data to back it up. You have to create a compelling headline. You have to create curiosity in the opening, polish your grammar, get the tone right, yada yada … all this while fitting the…

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4 Straightforward Ways To Increase Customer Retention

If you’ve listened to any of the top conversion experts lately, you’ve likely noticed them distancing themselves from the word “conversion”. While the goal of “conversion optimizers” is ultimately to increase revenue, the term is often misinterpreted in a market where acquisition receives an unhealthy level of focus. Today, we want to spend a little…

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Market Validation Techniques: Should I Invest In That?

Should I Invest in That? For any business person, the decision to invest …in an idea …in a traffic source …in a website …in a campaign can feel arbitrary. It doesn’t have to. I speak and write about the abundance of inexpensive data available to us to make such decisions. Here’s how you can use…

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Competitive Analysis: How To Find & Analyze Your REAL Competitors

Competitive analysis is competitive advantage. What if you knew exactly what each of your major competitors was doing to attract, convert, and retain new customers? You knew which channels were bringing them the most customers. You knew how real customers were engaging with their websites. You knew how customers were being onboarded, retained, and upsold. Now forget…

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I Tested 20 Content Promotion Strategies And Found 3 Big Winners

Today, I’m going to shed a spotlight on the topic of content promotion. It’s one thing to have nobody read that 500 word post you just threw up to meet a deadline. It’s another thing entirely when you invested $1,000 into a world class resource and you’re still seeing a flatline in analytics. You know…

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Social Commerce Is Changing The Ecommerce Game… Kinda Sorta

Here at Conversion Sciences, we tend to focus a lot on website optimization, but in 2017, your website isn’t your only option for driving sales. Over the last few years, social media sites have begun building ecommerce solutions directly into their platforms, allowing businesses to attract and sell to their target audience directly through their…

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Behavioral Science & Analysis: How To Turn Psychology Into Sales

If you’ve ever heard me speak at a conference, you know I like to wear a white lab coat. It’s not a gimmick, and I certainly don’t wear it because of its slimming properties. No, I wear it because of science. There is an area of research called Enclothed Cognition. It is the study of…

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How To Persuade Landing Page Visitors To Convert

They came. They saw. They left immediately and never returned… You’ve worked very hard to get visitors to your landing page. You’ve probably spent a lot of money as well. And while you are ready to sell to them now, you might be getting ahead of yourself. If you want customers to push your buttons, you…

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